What's New
Analyze 2.0 — A Complete Overhaul
This is our biggest update of the year. Analyze now supports trade area analysis, demographics, and mobile data, all in one place. Ranking your top customer segments is now as simple as typing any brand.
Map 2.0 — Visualize Everything
Map brand locations and their customer segments to uncover whitespace instantly.
You can also map your own customers (jittered by 25 meters) for secure, precise local insights.
To watch tutorials on how to use the new Analyze & Map, look for the blue tutorial badge on those pages in the platform.
3-Year Spend Panel
Spend just leveled up. You can now view three years of spend trends, including absolute panel sales, giving you richer stories and deeper context.
New Content
Dutch Bros: How a Drive-Thru Rebel Is Redefining America's Coffee Market
I spent two weeks breaking down Dutch Bros brand using PersonaLive’s credit card, mobile device, and social panels. Unlike my typical long-form breakdown I have made this one shorter and more readable - and included the deeper analysis in a Figma doc.
How Patagonia Builds Brand Loyalty Through Circularity (ft. Julian Gottlieb)
Julian Gottlieb, Senior Analytics Lead at Patagonia, discusses the company's approach to market intelligence, emphasizing the importance of understanding customer insights and the shift towards circularity in retail.
Have questions or want to get a personal rundown of the features? Reply back and I’ll give you the rundown.
Onwards,
Lyden