Hey Everyone!
The biggest thing I’m hearing from retail teams? “We’ve got the data—now what?” This update is all about turning insights into action… Faster. New tools, sharper geographies, and a few wins you’ll want to steal.
Let’s get into it.
What's New
DMA-Level Spend Insights: You asked—we delivered. Now see city-level spend (DMA) directly in Explore and Segment pages for sharper market strategy.
Light Mode Is Here: Dark mode killing your slides? Switch to Light Mode for clean screenshots for your deck.
Add Your Team: Need to loop in a teammate? Head to Manage Account and add users in seconds.
Customer Spotlight
How Colliers Won 5 New Retail Clients with PersonaLive: Colliers used PersonaLive live on client calls to bring real-time strategy to life. They landed 5 new national retail clients by showing brands exactly where and why to grow.
How they did it:
- Layered credit card spend + brand affinity
- Identified customer segments missed internally
- Used PersonaLive live in meetings to drive decisions faster
"It's fast, easy, and it blow clients away. PersonaLive helps us land deals and grow with our clients."
— Anjee Solanki, National Director, Retail Services @ Colliers
Introducing Office Hours
Let’s talk strategy—live, every other Thursday. Got questions about customer segmentation, competitive gaps, or what to do with that new data layer?
I’m opening up bi-weekly office hours to help you turn insight into action.
Next Session: Thursday, August 7th @ 4:00PM ET
Bring a challenge you’re stuck on, or just listen in and learn from others. Can’t make it? No worries—register anyway and I’ll send the replay.
Insight of the Month
Stop Chasing The Perfect Site
Most brands chase the perfect site — but Gary Menger of AGS says that’s a myth. The real game is avoiding bad sites, building a well-spaced network, and thinking in terms of total market coverage — not individual store performance. Whether you’re picking your next 10 sites or optimizing your current map, this episode will sharpen your approach.
→ Read My 10 Lessons from the Godfather of Demographics
→ Listen to the episode on: YouTube | Spotify | Apple
Upcoming Events
Introducing Mobility Grid: Reveal Your Next Best Locations
Join us on October 8th to check out the release of the Mobility Grid feature in PersonaLive.
If something here sparked an idea—or you’re hitting a wall on a project—don’t go it alone. Join office hours or just hit reply. I’m here to help you turn insight into action, faster.
Onwards,
Lyden