What's New
Customer Wallet
Who are our competitors… really? Customer Wallet looks at the spend of your customer base at competing brands over time. Who is eating your lunch? Do you have an emerging competitor? Who outside of your category is taking your customer’s dollars.
Online / Offline (beta)
Now you can toggle between online and offline sales for brands. This helps you distinguish which customers drive in-store sales vs. those who prefer to shop the brand online. As well as the distribution between online and offline sales for any brand by geography.
New Content
January’s content has been mainly focused on how to navigate the K-shaped consumer economy of 2026. I thought these two perspectives were fantastic:
The Power of the Retailer Preference Index (ft. Erich Kahner)
Erich and I discussed how price-first grocers have taken the biggest leap this year. As goes grocery so goes the rest of retail.
Two Consumers, One Country: Retail in the K-Shaped Economy (ft. Thomas Paulson)
Thomas and I discussed how to navigate the K-Shaped economy in 2026. Black Friday shopping, influencers backfiring, dupes, Zootopia 2 - we discuss it all.
Webinar
Announcing PersonaLive Segmentation in Epiphany Mapping Platform
I am pleased to announce that we are launching our segmentation within Geostrategies’ Epiphany mapping platform. Their Flex Quads tool brings a totally unique approach to market analysis with segmentation. Join us on Feb 4 @1pm ET to see it in action.
Have questions or want to get a personal walkthrough of the features?
Reply back to this email and I’ll give you the rundown.
Onwards,
Lyden