End User Activation Terms

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Spatial’s PersonaLive Activation Data allows Customer to reach PersonaLive segments via digital, social, email, and postal channels. It contains PII for use in marketing to individuals. All PII is captured from opt-in and CCPA compliant sources by Spatial’s data vendor.

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  1. Customer shall not provide Product access or PersonaLive Activation Data access to any third party
  2. Customer shall respond to all consumer inquiries about Customer’s use of PersonaLive Activation Data. Customer shall not make marketing solicitations using PersonaLive Activation Data to individuals who have requested not to receive such solicitations from Customer.
  3. Customer shall adhere to all applicable laws and regulations relating to Customer’s use of PersonaLive Activation Data.
  4. Customer shall not use PersonaLive Activation Data as the source for determination of consumer credit worthiness, consumer credit approval, or a consumer's eligibility for employment or insurance. Licensee shall not use Data as the sole source in generating a consumer report as defined in 15 USC §1681a.
  5. Customer shall maintain administrative, physical, and technical safeguards that are no less rigorous than accepted data industry practices in order to prevent the release of any PII to unauthorized parties
  6. Spatial will not provide the Personal Information of consumers for whom Spatial has received a valid opt-out request via opt-out mechanisms. Spatial’s web-based Opt-out mechanism can befound on the website footer at https://www.spatial.ai/. Spatial does not collect Personal Information directly from consumers; as such, Spatial will require that its vendors collect Personal Information in compliance with the consent requirements of the CCPA and that the vendors maintain adequate records of such consent.
  7. Suspension of delivery: If Spatial believes that Licensee’s use of or handling of Spatial Data is not in compliance with this agreement, Spatial may restrict delivery of Data until Spatial is reasonably satisfied that Licensee is in compliance.