CS10
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Head of Household Age
The head of household age range that over-indexes the most (blue) compared to the national average (grey).
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years
Est. Household Income
The income range that over-indexes the most (blue) compared to the national average (grey).
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Population
The count of individuals in this segment and the percentage of total population that this segment represents.
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Web Visitation
An index for this segment’s website visitation compared to the national average. From web browsing data.
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Channel Preferences
Measures this segment’s propensity to follow certain types of channels on social media.
Demographic Snapshot
Household Size
household
Index:
Households With Children
%
of households have children
Index:
Home Ownership
%
are homeowners
Index:
Education
%
with college degree
Index:
Live In-Store Visitation
Tickers: Brands that have seen the greatest lift or drop in visitation from this segment in the past six months.
Chart: A six month trend for the brands that have seen the highest lift in visitation from this segment in the past month.
Chart: A six month trend for the brands that have seen the highest lift in visitation from this segment in the past month.
Apparel
Custom Visitation View
You can create a custom visitation view by choosing brands from these dropdowns. This allows you to track how well your brand is doing vs. the competition for a specific customer cohort.
Step 6/22
NextHighest Scoring Markets
The top five markets for this segment and the percentage of the population it makes up for that market.
All Genders
Brand Category Affinities
Measures this segment's propensity to follow certain types of brands on social media.
Top Brands
The top five brands this segment follows on social media. The index score represents the amount of people in this segment following a brand on social media compared to the national average.
Segment Tour
You can toggle brand types by clicking the dropdown menu.
12/22
Overall
Ecommerce Affinity
Measures the amount of people in this segment following ecommerce brands compared to the national average.
x
as likely to follow ecommerce brands compared to other segments
Top Ecommerce Brands
The top five ecommerce brands this segment follows on social media. The index score represents the amount of people in this segment following a brand on social media compared to the national average.
Food Delivery Affinity
Measures the amount of people in this segment following food delivery companies on social media compared to the national average.
x
as likely to use meal delivery services compared to other segments
x
as likely to use grocery delivery services compared to other segments
Meal Delivery Channels
Captures the percentage of this segment following each of the meal delivery apps.
All Genders
Channel Preferences
Measures this segment’s propensity to follow certain types of channels on social media.
Top News Preferences
The top five news outlets this segment follows on social media. The index score represents the amount of people in this segment following a profile on social media compared to the national average.
Top Online Magazines
The top five online magazines this segment follows on social media. The index score represents the amount of people in this segment following a profile on social media compared to the national average.
Top Podcasts & Radio Stations
The top five podcasts/radio stations this segment follows on social media. The index score represents the amount of people in this segment following a profile on social media compared to the national average.
Top TV Channels
The top five TV channels this segment follows on social media. The index score represents the amount of people in this segment following a profile on social media compared to the national average.
Top TV Shows
The top five TV shows this segment follows on social media. The index score represents the amount of people in this segment following a profile on social media compared to the national average.
Top Websites
The top five websites this segment follows on social media. The index score represents the amount of people in this segment following a profile on social media compared to the national average.
Top Social Media Platforms
Top Social Media Platforms Index is measured using the 2019 Pew Research social media study. Source.
Source: 2019 Pew Research Study
Out of Home Exposure
Measures the amount of exposure each segment has to a given ad based on their commute patterns and visitation data.
Social Media Topics
Social media topics and hashtags unique to this segment.
Overall
All Genders
Overall
Top Influencers
The top five influencers this segment follows on social media in a given category. The index score represents the amount of people in this segment following a profile on social media compared to the national average.
Bilbo Baggins
@bilbobaggins
100k
followers
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Bilbo Baggins
@bilbobaggins
100k
followers
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Bilbo Baggins
@bilbobaggins
100k
followers
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Bilbo Baggins
@bilbobaggins
100k
followers
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Bilbo Baggins
@bilbobaggins
100k
followers
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Bilbo Baggins
@bilbobaggins
100k
followers
Loading...
Bilbo Baggins
@bilbobaggins
100k
followers
Loading...
Bilbo Baggins
@bilbobaggins
100k
followers
Loading...
Bilbo Baggins
@bilbobaggins
100k
followers
Loading...
Bilbo Baggins
@bilbobaggins
100k
followers
Loading...
Bilbo Baggins
@bilbobaggins
100k
followers
Loading...
Bilbo Baggins
@bilbobaggins
100k
followers
Loading...
Bilbo Baggins
@bilbobaggins
100k
followers
Loading...
Bilbo Baggins
@bilbobaggins
100k
followers
Loading...
Bilbo Baggins
@bilbobaggins
100k
followers
Loading...
Bilbo Baggins
@bilbobaggins
100k
followers
Loading...
Bilbo Baggins
@bilbobaggins
100k
followers
Loading...
Bilbo Baggins
@bilbobaggins
100k
followers
Loading...
Bilbo Baggins
@bilbobaggins
100k
followers
Loading...
Bilbo Baggins
@bilbobaggins
100k
followers
Loading...
Bilbo Baggins
@bilbobaggins
100k
followers
Loading...
Bilbo Baggins
@bilbobaggins
100k
followers
Loading...
Bilbo Baggins
@bilbobaggins
100k
followers
Loading...
Bilbo Baggins
@bilbobaggins
100k
followers
Loading...
Bilbo Baggins
@bilbobaggins
100k
followers
Loading...
Bilbo Baggins
@bilbobaggins
100k
followers
Loading...
Bilbo Baggins
@bilbobaggins
100k
followers
Loading...
Bilbo Baggins
@bilbobaggins
100k
followers
Loading...
Bilbo Baggins
@bilbobaggins
100k
followers
Loading...
Bilbo Baggins
@bilbobaggins
100k
followers
Loading...
Bilbo Baggins
@bilbobaggins
100k
followers
Loading...
Bilbo Baggins
@bilbobaggins
100k
followers
Loading...
Bilbo Baggins
@bilbobaggins
100k
followers
Loading...
Bilbo Baggins
@bilbobaggins
100k
followers
Loading...
Bilbo Baggins
@bilbobaggins
100k
followers
Loading...
Bilbo Baggins
@bilbobaggins
100k
followers
Loading...
Bilbo Baggins
@bilbobaggins
100k
followers
Loading...
Bilbo Baggins
@bilbobaggins
100k
followers
Loading...
Bilbo Baggins
@bilbobaggins
100k
followers
Loading...
Bilbo Baggins
@bilbobaggins
100k
followers
Loading...
Live Twitter Feed
What this segment’s influencers are talking about on Twitter. Select a category at the top to filter tweets by influencer type.
Item Name
@bilbobaggins
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100
100
Bilbo Baggins
@bilbobaggins
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100
100
Influencer Categories
Measures the amount of people in this segment following influencers in a given category compared to the national average.
Web visitation data provided by
Overall Web Visitation
Measures the amount of people in this segment visiting websites in a given category compared to the national average.
Top Web Interests
The top ten website interests for this segment. Measures the amount of people in this segment visiting these types of websites compared to the national average.
Auto
Top Web Visitation by Category
Measures the amount of people in this segment visiting these types of websites compared to the national average.
Household Makeup
Head of Household Age
This segment's head of household age.
Household Family Structure
Captures the percentage of this segment following each of the food delivery apps.
Ethnicity
Captures the percentage of this segment following each of the food delivery apps.
Household Size
Captures the percentage of this segment following each of the food delivery apps.
Head of Household Gender
Captures the percentage of this segment following each of the food delivery apps.
Presence of Children
Captures the percentage of this segment following each of the food delivery apps.
Age of Children
Captures the percentage of this segment following each of the food delivery apps.
Earning & Learning
Est. Household Income
Captures the percentage of this segment following each of the food delivery apps.
Occupation
Captures the percentage of this segment following each of the food delivery apps.
Education
Captures the percentage of this segment following each of the food delivery apps.
Living Situation
Urbanicity
Captures the percentage of this segment following each of the food delivery apps.
Home Ownership
Captures the percentage of this segment following each of the food delivery apps.
Est. Home Value
Captures the percentage of this segment following each of the food delivery apps.
Commute Transportation
Captures the percentage of this segment following each of the food delivery apps.
