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Brand 1
Brand 2
PersonaLive Groups
Revenue Share
The percentage of households in this group that made at least one purchase from this brand.

‍
Base
The national average for the selected metric, representing the average across all households.

‍
Index
A 100-based index comparing households in this segment to the national average. For example, an index of 200 means this group's value is twice the national average.

‍
Melting Pot Families
100
100
100
Blue Collar Suburbs
100
100
100
Budget Boomers
100
100
100
Educated Urbanites
100
100
100
Near-Urban Diverse Families
100
100
100
Rural Resilience
100
100
100
Rural Average Income
100
100
100
Suburban Boomers
100
100
100
Rural High Income
100
100
100
Small Town
100
100
100
Sunset Boomers
100
100
100
Young Urban Singles
100
100
100
Upper Suburban Diverse Families
100
100
100
Wealthy Suburban Families
100
100
100
City Hopefuls
100
100
100
Ultra Wealthy Families
100
100
100
Young Professionals
100
100
100
Adulting
100
100
100
Babies Burbs & Blessings
100
100
100
Next Wave
100
100
100
Eastern Heritage
100
100
100
Bootstrappers
100
100
100
Timeless Tribe
100
100
100
Backyard Bliss
100
100
100
Cultural Collection
100
100
100
Big Box Boomers
100
100
100
Camo & Cornfields
100
100
100
Big City Progressives
100
100
100
Blue Collar Grit
100
100
100
Heritage Cultivators
100
100
100
College
100
100
100
Dirt Road Dynasty
100
100
100
Cornfield Cabernet
100
100
100
Couples Coasting In
100
100
100
Destination Retirees
100
100
100
Country Barons
100
100
100
Urban Upgrade
100
100
100
Diesel Blues
100
100
100
Flourishing Fusion
100
100
100
Exclusive Exburbs
100
100
100
Faith & Football
100
100
100
Generational Go Getters
100
100
100
Family & Faith
100
100
100
Frugal Fashionistas
100
100
100
Family Outposts
100
100
100
Good Life Citizens
100
100
100
Fast Lane Families
100
100
100
Fusion Families
100
100
100
Game Time Glory
100
100
100
Golden City Solos
100
100
100
John Deere Country
100
100
100
High Risers
100
100
100
Historic Transitions
100
100
100
In The Heights
100
100
100
Aspiring Parents
100
100
100
Rural Rationers
100
100
100
Farmsted Fusion
100
100
100
Kids & Country
100
100
100
City Sabor
100
100
100
Military
100
100
100
Main Street USA
100
100
100
Mixed Mecca
100
100
100
Old Town Road
100
100
100
Northern Lights
100
100
100
Midas Might
100
100
100
Heritage Haven
100
100
100
Pension Pastures
100
100
100
Penny Wise Parents
100
100
100
Pets & Empty Nests
100
100
100
Picturesque Prosperity
100
100
100
Scenic Seniors
100
100
100
Raising The Bar
100
100
100
Reggaeton Roads
100
100
100
Multicultural Renters
100
100
100
Rising Professionals
100
100
100
Roaring Retirees
100
100
100
Rust Renters
100
100
100
Rhythmic Renters
100
100
100
Rural Retirement
100
100
100
Satellite Scions
100
100
100
Silicon Nation
100
100
100
Solos
100
100
100
Wide Open Spaces
100
100
100
Sky High
100
100
100
Snowbird Set
100
100
100
Intrepid Influencers
100
100
100
Small Town Satellites
100
100
100
Harmonic Hamlets
100
100
100
Starting Line
100
100
100
Southern Cross
100
100
100
Suburb Chic
100
100
100
Tech Titans
100
100
100
City Starters
100
100
100
City Chic
100
100
100
Young Stars
100
100
100
Fashion Fusion
100
100
100
Urbanists
100
100
100
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Active & Athleisure
Active & Athleisure
Adidas
Adidas
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